Google AdSense is undoubtedly the most popular Pay Per Click (PPC) program in the industry today. By enrolling your site under the said program, AdSense will display a series of ads on your pages. You stand to earn every time a visitor of your clicks on these ads.
They don't have to buy anything, mind you. They just have to click on the ads and nothing more. These ads are by no means random. They are contextually relevant, meaning, they are assigned based on their relevancy to the subject of your site.
Could a blog substitute for regular sites when it comes to making money through AdSense? Yes people, blogs can also be provide an additional income stream through AdSense! In some aspects, a blog is a more efficient tool for this purpose.
There are people online today making six figures per month from Adsense alone. Unbelievable but true!
There are three determinative factors for the success of a site enrolled under the AdSense program.
1. The Cost Per Click (CPC) that is carried by the ads assigned to your site.
2. The number of page impressions, or simply put, the amount of traffic that passes through your site. If you garner a lot of page impressions, you have a better chance of acquiring a lot of clicks.
3. The Click Through Rate (CTR), which is the number of clicks your ads get per the number of visitors that visit your pages. The higher your CTR, the more you stand to earn.
CPCs are a given. If you're dead set on a subject for your blog, then you will just be attracting a certain group of ads. But if you wish to make a blog for the primary goal of making money online, then you have to choose the right keywords before everything else.
Basically, your blog will be assigned certain ads based on the keywords prevalent in its entries. There are some keywords that will attract ads that pay high, and there are those that will attract ads that pay low. The trick is in finding the high paying keywords around which you will create your blog.
Here are some tips that will help you find those keywords with relative ease:
* Create an account at. Adwords, of course, is the advertising partner of AdSense. When you become a member, you could take a peek at how much the going rates are for certain keywords.
* Visit. This is one of the very few sites that give information about high paying keywords for free. It would rather be kept a secret by those who discovered it, so keep it quiet;-).
The number of your page impressions really depends on the traffic that you can generate for your blog. Blogs would have an easier time with this because, as we've previously discussed in past lessons, search engines love them. But of course, this is not set in stone. If your competitors, for example, are also using the blogging strategy, then you're all in equal footing.
To get the edge, do try David Pankhurst's special report on How to Conquer Your Niche with Wordpress. David will share some absolutely mind blowing techniques that will tremendously boost your blog's page rank through a simple manipulation of the Wordpress software. Check out his report .
Increasing your CTR is an entire subfield in itself! There are a plethora of strategies dedicated for this purpose. We have discussed some of these tactics in my newsletter, as well as my own blog at These include the choice of ad design, the placement of the ads, and the colors to be used, among other things. I'm telling you, increasing your CTR has become a science of sorts in recent months!
In the next article, I will discuss some really advanced strategies that will blow you away.
Tuesday 1 March 2011
Google Apps welcomes AdSense
Google Apps is Google’s suite of cloud-based messaging and collaboration apps used by over 30 million users in small and large businesses, educational institutions, government agencies, and non-profit organizations around the world. Apps includes products such as Gmail, calendar, documents, spreadsheets and more, specifically optimized for use in organizations.
We recently launched an improvement to Google Apps that made dozens of Google services, including AdSense, available to Apps users for the first time. Before this improvement, Google Apps users had to create a separate account to sign in to AdSense; now, Apps users can access their cloud-based productivity applications along with AdSense using the same account.
For those of you who also have a Google Apps account, we're in the process of finalizing the infrastructure that will allow you to seamlessly transition your existing AdSense account and data over to your Google Apps account. For new users, if your Apps systems administrator has enabled AdSense, you can begin using this services with your existing Apps account at google.com/adsense.
If you haven’t started using Google Apps yet to manage collaboration for your business, learn more about how to lower IT costs and improve productivity at google.com/apps.
For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users.
Posted by Jeremiah Dillon - Google Apps Team
We recently launched an improvement to Google Apps that made dozens of Google services, including AdSense, available to Apps users for the first time. Before this improvement, Google Apps users had to create a separate account to sign in to AdSense; now, Apps users can access their cloud-based productivity applications along with AdSense using the same account.
For those of you who also have a Google Apps account, we're in the process of finalizing the infrastructure that will allow you to seamlessly transition your existing AdSense account and data over to your Google Apps account. For new users, if your Apps systems administrator has enabled AdSense, you can begin using this services with your existing Apps account at google.com/adsense.
If you haven’t started using Google Apps yet to manage collaboration for your business, learn more about how to lower IT costs and improve productivity at google.com/apps.
For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users.
Posted by Jeremiah Dillon - Google Apps Team
Wednesday, January 12, 2011 | 9:25:00 AM
Labels: AdSense features , googlenew , New AdSense Interface
Since our post announcing the open beta of the new AdSense interface, we’ve been working on a few additional features, listening closely to your feedback about how we can continue to improve. We’re very excited to announce a few changes that will further enhance your AdSense account management experience:
1. We’ve changed the default metrics shown on the Home and Performance reports pages based on strong feedback that most of you prefer to view your earnings at the page level rather than by ad unit. As a result, we’ve switched back to page level metrics, and those of you who wish to see ad unit CTR and other ad unit level metrics can now do so under the Performance reports tab.
2. The Allow and block ads drop-down selector, which lets you see your blocking features by product, has been updated to call out the product name. This makes the interface a lot more clear for those of you using multiple products.
3. Ad unit impressions and queries have been renamed ‘Ad requests’ to better describe how this statistic is used for AdSense for content, AdSense for search, and other products. An ad request is recorded each time an ad unit on your site requests ads from Google's servers (for content ads) or a search query is made (for search ads). We report an ad request each time a request was sent, even if no ads were returned and public service ads, backup ads, or no ads were displayed instead.
4. Based on feedback, we’ve updated the terms found under the Ad types section of your Performance reports to include text, image, rich media, animated image, and flash. Previously, rich media ads were referred to as HTML and animated image was called dynamic image.
5. For publishers using our AdSense for games and AdSense for video products, you can now create and edit channels and see reporting for these products. Learn more about AdSense for games and AdSense for video.
Thanks again for all of your great feedback. We’ll let you know as we continue to roll out new features. In the meantime, keep the comments coming on the blog or in this Forum discussion!
Posted by Vincent Zanotti and Guillaume Ryder - AdSense Engineering
Labels: AdSense features , googlenew , New AdSense Interface
Since our post announcing the open beta of the new AdSense interface, we’ve been working on a few additional features, listening closely to your feedback about how we can continue to improve. We’re very excited to announce a few changes that will further enhance your AdSense account management experience:
1. We’ve changed the default metrics shown on the Home and Performance reports pages based on strong feedback that most of you prefer to view your earnings at the page level rather than by ad unit. As a result, we’ve switched back to page level metrics, and those of you who wish to see ad unit CTR and other ad unit level metrics can now do so under the Performance reports tab.
2. The Allow and block ads drop-down selector, which lets you see your blocking features by product, has been updated to call out the product name. This makes the interface a lot more clear for those of you using multiple products.
3. Ad unit impressions and queries have been renamed ‘Ad requests’ to better describe how this statistic is used for AdSense for content, AdSense for search, and other products. An ad request is recorded each time an ad unit on your site requests ads from Google's servers (for content ads) or a search query is made (for search ads). We report an ad request each time a request was sent, even if no ads were returned and public service ads, backup ads, or no ads were displayed instead.
4. Based on feedback, we’ve updated the terms found under the Ad types section of your Performance reports to include text, image, rich media, animated image, and flash. Previously, rich media ads were referred to as HTML and animated image was called dynamic image.
5. For publishers using our AdSense for games and AdSense for video products, you can now create and edit channels and see reporting for these products. Learn more about AdSense for games and AdSense for video.
Thanks again for all of your great feedback. We’ll let you know as we continue to roll out new features. In the meantime, keep the comments coming on the blog or in this Forum discussion!
Posted by Vincent Zanotti and Guillaume Ryder - AdSense Engineering
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